AAA Translation - We'll Take You Global

"You need to speak your customer's language" also means that your web site should communicate to your customers in their language. The top ten translated languages on the web are Chinese, Spanish, Japanese, German, Korean, French, Italian, Russian, Portuguese and Arabic.

In the beginning, the world wide web was 75% English speaking; now only 25% of all web users are in North America.

Does your competition offer their web sites in other languages?
They may have found something worthwhile to pursue, particularly selling to the Hispanic Community in the US.

International web site visitors are three times more likely to explore a web site and make a purchase if the web site is provided in their native language (Forrester Research).

Most countries have their own versions of search engines. If you are in Germany and go online you would see Google Germany. If you want "doodad" to be found, then it would pay to also promote "doodad" in the top languages mentioned above.

A multilingual website and related marketing communication is a huge bonus to your company's image and branding. It shows cultural understanding, cleverness and above all a care for the customer. You want to be ahead of the curve.