AAA Translation - We'll Take You Global

With current economic pressures and a weak U.S. Dollar, more businesses (of all sizes) are expanding to offer their products and services internationally. Only 20% of all Internet users are in North America, and the weak U.S. Dollar turns American goods into affordable “Blue Light Specials” to international buyers. Now is the perfect time to go global online.

The fastest, easiest, least expensive way to take your products or services global is to expand your website to serve customers in other languages.

Consider this:

· If your website exists in only one language, then millions of potential customers may never hear about your business.
· There are more than a billion Internet users around the globe, but only a third of these users are native English speakers.
· International website visitors are three times more likely to explore a website and make a purchase if the website is provided in their native language (Forrester Research).
· Going global online is an affordable undertaking – small businesses may only need a summary of their products/services in a foreign language.

Which Countries? Which Languages?
When choosing which countries and languages to support, look at where you may have existing international relationships, where potential demand exists for your products/services internationally and the Internet’s top users. These are the top 10 translated languages on the worldwide web:
· Chinese
· Spanish
· Japanese
· German
· Korean
· French
· Italian
· Russian
· Portuguese (Brazil)
· Arabic

Finding You Online
More than half of the traffic to major “.com” sites originates from foreign countries. First, through in-language content and effective international search engine optimization (SEO), these users need to be able to find your site quickly. Second, once they land on your site, they need to be able to navigate - quickly and easily - in their own language. If they can’t read your site in their own language immediately, they will leave, and you will lose a potential customer. You have three seconds to capture their interest!!

Don’t Go It Alone
When creating a global web presence, it’s critical to seek help from professionals. Seek qualified experts who understand localized language translation, know the cultural minefields you need to avoid and can help you with currency considerations and more. Remember that people will notice a poorly-translated or culturally insensitive website, but a successful global site will be “invisible.”